Design leadership for growth, trust, and AI transformation.
I lead design for the moments a company wins a customer — across food delivery at Grubhub, hospice care at mumms Software, HR software at Namely, and now the acquisition funnel at a top-10 U.S. bank. The work is the same in every industry: find what a person came to do, put it first, and prove the result with numbers. Today I run a 30-plus person design organization and its adoption of AI.
Outside work, I build small learning apps for the children in my life, each one shipped with AI in a few evenings: a violin practice companion, a phonics reader, and bilingual reading and math practice for a fifth grader in Taiwan. They're free to use on thePlay page.
- +15%
- Cumulative conversion lift at Grubhub, with every feature A/B tested.
- 45%
- Of new bank customers now acquired digitally, up from 40% a year earlier.
- 30+
- Designers across four directors in the organization I lead today — from being the first design hire earlier in my career.
Selected work
Testing our way to a 15% conversion lift at Grubhub
2017–2018Commerce
Built the Diner Retention design team from the ground up and led the core diner experience through Grubhub’s highest-growth period — A/B testing every feature we designed, for a 15%+ cumulative conversion lift with the App Store rating held above 4.8.
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Reinventing a hospice platform around what matters most
2014Healthcare
First UX/UI design hire at a 25-year-old hospice-software company reinventing itself as a modern SaaS — I set the experience strategy with the C-suite around “what matters most” in end-of-life care, and built the prototype that sold it at hospice conferences across the country.
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From offer to funded account: modernizing digital account opening
2020–2026Financial services
Digital account opening now brings in nearly half of Truist’s new customers, and balances deposited through it more than doubled in two years. How every stage of the journey was rebuilt, over five years, as the market moved under it.
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Machine-learning automation, made trustworthy by design
2019–2020ML & risk operations
One connected experience for every test, automated or not — so risk officers never worked across two systems, and automation never became a silo they could avoid.
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